Digital Marketing Manager Growth focused and visionary digital marketing expert with experience in leading B2B and B2C business growth for growth-oriented organizations. Highly accomplished and results driven marketing writer and manager with strategic selling and marketing skills and the capacity to understand and innovate marketing content solutions, translating the benefits for clients at all levels. Demonstrated aptitude to provide marketing leads through an integrated marketing strategy. Extensive experience in earned and owned media, speech and script writing, project management, content development, building successful marketing funnels by fostering a results-oriented strategy. Track record of successful lean canvas strategy development that drives customer insights and competitive advantages in growth, turnaround, and expansion environments. Well-developed expertise in digital marketing, including case studies, email marketing campaigns, customer online access portals and associated navigations. Areas of Expertise

• Marketing Funnel
• Customer Journey
• Speech writing
• Content Development
• Product Marketing
• Product Management
• Value Propositions & Messaging
• Customer Segment Case Studies
• Data Analysis Accomplishments
• Provided content development and strategy to a high-performance sales team that attained business unit and corporate goals for 28 consecutive quarters.
• Envisioned, developed, and implemented compelling strategies to produce above-target (15 %+) new business rates of return for six consecutive years while reporting directly to the company president.
• Developed and implemented both B2C and B2B digital campaigns, data analytics, customer personas, strategic communications, content development, including recruiting, and traditional point-of-sale.
• Provided strategic leadership of a successful cross-functional research team that included case studies using proprietary market research, data analysis, pricing, and consumer modelling.
• Established new business opportunities through retirement plan advisor partnerships by speech writing and presenting a 3-part digital training series.
• Marketing Funnel
• Customer Journey
• Speech writing
• Content Development
• Product Marketing
• Product Management
• Value Propositions & Messaging
• Customer Segment Case Studies
• Data Analysis Accomplishments
• Provided content development and strategy to a high-performance sales team that attained business unit and corporate goals for 28 consecutive quarters.
• Envisioned, developed, and implemented compelling strategies to produce above-target (15 %+) new business rates of return for six consecutive years while reporting directly to the company president.
• Developed and implemented both B2C and B2B digital campaigns, data analytics, customer personas, strategic communications, content development, including recruiting, and traditional point-of-sale.
• Provided strategic leadership of a successful cross-functional research team that included case studies using proprietary market research, data analysis, pricing, and consumer modelling.
• Established new business opportunities through retirement plan advisor partnerships by speech writing and presenting a 3-part digital training series.
• Provided content development and strategy to a high-performance sales team that attained business unit and corporate goals for 28 consecutive quarters.
• Envisioned, developed, and implemented compelling strategies to produce above-target (15 %+) new business rates of return for six consecutive years while reporting directly to the company president.
• Developed and implemented both B2C and B2B digital campaigns, data analytics, customer personas, strategic communications, content development, including recruiting, and traditional point-of-sale.
• Provided strategic leadership of a successful cross-functional research team that included case studies using proprietary market research, data analysis, pricing, and consumer modelling.
• Established new business opportunities through retirement plan advisor partnerships by speech writing and presenting a 3-part digital training series.