"To build a long-term successful enterprise, when you don't close a sale, open a relationship." – Patricia Fripp.

Bruce has a 25-year progressive, successful sales/marketing career record in competitive markets. Ethical, loyal, energetic professional with the ability to accelerate sales growth, positively impact the bottom line through effective selling skills, extensive relationship building. Recognized for utilizing innovative approaches, smart business decisions to achieve market positioning, category leader and sales targets.

Skills in serving as Sales Leader, Bruce always showcases excellence in a consistent record of delivering extraordinary results in growth, revenue, operational performance, and profitability. Bruce has always succeeded in developing comprehensive strategies to enhance products, pricing, and marketing activities that achieve targeted sales growth while maintaining corporate and brand integrity. An expert in building long-lasting relationships that he utilizes with internal and external customers through trust, integrity, and services within diverse departments.

With skills in serving as Sales Marketing Leader, Bruce is capable of resolving multiple and complex (sales, human resources, financial, operational) issues and motivating staff to peak performance. He utilizes a vast background, knowledge, and professional skill set to contribute to significant increases in revenue and business growth.

Key areas of expertise:
✓ Strategic Leadership
✓ Sales & Marketing Operations
✓ Cross-Channel Experience
✓ Talent Recruitment & Retention
✓ Ownership Thinking
✓ Category Management
✓ Data Mining & Analytics
✓ Business Plan Creation
✓ SWOT and SMART Goals Strategy
✓ Business Process Optimization
✓ Terms Negotiation
✓ Managerial Financial Planning
✓ Lean Sigma Principals
✓ Broker Management
✓ Account Management
✓ Multichannel Marketing