William
wmoniz@protonmail.com
647-667-4206
United States
MARKETING LEAD
9 years experience W2
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Summary

  • 6+ years of experience in Go-to-market strategy and execution, Cross-functional project leadership, Sales team enablement and training and Customized account proposals
  • Affectra/QAlign,: Experience in leading go-to-market execution and product development for two AI-powered products. Developed case studies to demonstrate the value of location-specific emotion data in live sports
    engagement and behavior-based ad delivery
  • ​3 years in medical technology as the Marketing Manager - General Surgery division at CONMED Canada. Responsibilities included marketing, sales training, sales enablement, and special projects in collaboration with Global.​
  • CONMED Canada: As a Marketing Manager, Delivered consistent revenue growth (8-12% Y-o-Y) for the $35M General Surgery division through leadership on local go-to-market strategies, demand forecasting, pricing strategies, sales enablement, KOL engagement, and RFP bid execution for the Laparoscopic Surgery, Endoscopy and ECG product portfolios. Developed the Pulse digital newsletter, improving sales enablement and productivity through proactive sharing of product resources, competitive field intelligence, and product-specific sales strategies
  • Experience in building strategic relationships with key partners for R&D, product development and channel distribution

Experience
Education
Master's in Business Administration
Schulich School of Business, York University, 2017


Bachelor's in Biology
McMaster University 2008
Certifications
Certificate - Leading with Finance
Harvard Business School Online, 2020
Skills
Marketing
2023
5
Product Management
2023
4
Commercial
2022
3
Endoscopy
2022
3
Functional
2022
3
Microsoft Excel
2022
3
MS Visio
2022
3
Project Management
2022
3
RFP
2022
3
Sales
2022
3
Surgical Nursing
2022
3
FOCUS
2023
2
ADS
2023
1
Analytics
2023
1
Assessment
2023
1
Budget Management
2018
1
CASE
2023
1
Customer Deliveries
2023
1
Engineering
2018
1
Kickstart
2018
1
Market Research
2023
1
Motion
2023
1
Presentation
2018
1
Product Marketing
2023
1
Shipping
2018
1
Social Media
2018
1
Software
2018
1
Twitter
2018
1
Xerox
2018
1
Training
0
1