We are looking for a Journey Digitization Analyst to work with digital leadership to help shape and drive member journey digitization, redefining the healthcare experience of our customers. The perfect candidate for this role has experience in product management, agile development, and stakeholder management as well as excellent documentation skills and the ability to track key deliverables (s) across multiple IT teams and journeys. The Journey Digitization Analyst is a critical role within the Digital Transformation organization and will work closely with digital, shared services, and IT leadership to manage the business impacts of the company overall scope of and near-/ mid-term priorities for journey digitization.
Essential Functions
- Execute a strategic roadmap for the Digital Transformation team and coordinate with the various journey key stakeholders.
- Collaborate with Digital leadership and journey stakeholders to analyze website usability, product performance, and consumer behavior insights.
- Coordinate and manage business requests from conceptual ideas to formulated business statements of work, integrating with the UX team on usability and consumer testing and design.
- Support data-driven digital initiatives that improve the customer experience and streamline operations. Ensure development of comprehensive, efficient, and effective solutions leveraging the most effective digital touchpoints, to achieve business objectives.
- Use design thinking principles to help deliver tailored digital solutions that enable customer journey priorities.
- Assist in translating journey stakeholder goals and objectives into requirements to deliver actionable and measurable digital initiatives.
- Support and/or drive decisions to ensure the delivery of new digital initiatives align and support the Digital Transformation goals and objectives across all journeys.
Required Work Experience
- 3+ years of product development and/or project work experience
- Related Bachelor’s degree or additional related equivalent work experience
Additional Required Qualifications
- Experience interfacing with an IT organization
- Strong abilities in using MS Word, Excel, PowerPoint, Internet, and web-based tools. Ability to apply conceptual strategy, brainstorm facilitation, and day-to-day directing of projects through to completion.
- Excellent oral and written communication skills. Can create interesting, cogent, and well-edited presentations and has experience delivering communications to internal and external stakeholders.
Additional Preferred Qualifications
- Understand or have experience in the Health Insurance industry, specifically knowledge of Health Care Reform regulations and CMS guidelines.
- Knowledge of web development processes.
- Experience with eCommerce and/or consumer engagement.
- Experience with working within an advertising agency or marketing services firm.
- Leadership presentation experience