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Jeffrey J
Jpeacockwork93@gmail.com
321-431-9397
New York City, NY 10002
Consumer Engagement, Idea Engineering, Brand Growth
25 years experience W2
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Summary

  • Brand strategist and insights expert with 18 years experience driving a point of view, growing businesses, cultivating teams and aggressively pursuing opportunity on behalf of global clients.
  • Focused on driving meaningful brand connection and provocative product development by identifying patterns, integrating outliers and blurring the boundaries between seemingly disconnected indicators.
  • Committed 'culture entrepreneur' quick to capitalize on new, fertile territory yet also manage budgets, forecasts and resources in response to revenue and profitability pressures. Experienced at structuring, growing and guiding both teams and individuals at various stages of development and levels of performance.

Experience
Partner
Information Technology
Jul 2014 - present
New York City, NY
  • The Brand Equity Relationship Assessment platform is a SaaS-based brand intelligence system thatmaximizes visibility over brand and business performance by bridging the gaps between marketingstrategy, tactics, and investment.
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Owner
Information Technology
Jan 1999 - present
New York, NY
  • Comprised of two record labels and an artist/business affairs firm, Diaspora has always focused on the development of successful, emerging artists. Variously based in Los Angeles, London and New York over nearly two decades, it has been instrumental in raising the awareness and promoting the creative and commercial interests of numerous independent bleeding edge visionaries in the neo-soul, jazz and house/electronic music genres.
  • Extensive experience in marketing/promotions, contract negotiation, licensing, physical and digital distribution, manufacturing, business affairs and all facets of production
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SVP, Strategy
Information Technology
Mar 2013 - Jul 2014
New York City, NY
  • Sterling Brands is one of the few firms where brand strategy, design and innovation truly converge.I have advised global clients in a variety of industries on how they can effectively capitalize on theirkey market opportunities whether through pure brand strategy and positioning, a fusion of strategyand design expression or new-to-market creation.
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SVP, Global Strategy Partner
Information Technology
Oct 2011 - Mar 2013
New York, NY
  • Following acquisition by Ipsos, Strategic Insights & Planning team expanded globally in 2012.
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SVP, Head of Strategic Insights & Planning
Information Technology
Sep 2010 - Oct 2011
New York, NY

  • Appointed to North American Executive Leadership team by regional CEO in 2010.
  • Created and led team who operate across the business, transcending methodology to ensure insight drives decision-making, expand revenue base and enhance profitability by:
  • focusing exclusively on the strategic, longer-tail issues of our largest clients;
  • advising senior client stakeholders on identified market opportunities powered by the combination of primary research data, secondary intelligence streams and informed intuition;
  • amplifying the value and application of market intelligence in an increasingly cluttered 'decision arena'
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SVP, Head of Clients and Research - Qualitative
Information Technology
Feb 2006 - Sep 2010
New York City, NY
  • Leadership on growth, client strategy, team structure, methodology and innovation for a team of 18 senior, client-facing direct reports - influence over a total team of 35.
  • Revenue and profitability responsibility in a multi-million-dollar business.
  • Successful agenda focused on revenue generation, creative disruption and provocation through a time of economic uncertainty
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SVP
Information Technology
Jan 2005 - Jan 2006
  • Qualitative research and client development for domestic and import automotive brands seeking togrow/enhance their product lines and enjoy the most effective communication with their targetcustomers.
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MD
Professional/Consulting Services
Nov 2002 - Jan 2005
  • Founded brand, communications and new product/innovation consultancy
  • Grounded in observational and experiential immersion.
  • Profitable contracts in excess of $1M within 6 months of operation.
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VP
Information Technology
Jan 1996 - Dec 2002
  • Led global relationship with Ford Motor Company's luxury portfolio (Premier Automotive Group - Lincoln, Jaguar, Land Rover, Aston Martin, Volvo), often acting as intermediary for UK and US-based stakeholders.
  • Supported the expansion of Detroit location (1997).
  • First professional on the ground, preparing the launch of Los Angeles location (1998).
  • Relocated to London in 2000 to bolster client relationships and revenue of European head office during a time of significant organizational change
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Edit Skills
Non-cloudteam Skill
Education
Bachelor's in Philosophy/ Language/ Cognition
Western University
Skills