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Atlanta, GA 30301
General Manager, Legoland Discovery Center Atlanta
17 years experience W2
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General Manager, Legoland Discovery Center Atlanta
Jan 2008 - present
Atlanta, GA
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Site Director
Jan 2011 - Jan 2020
Spearheaded delivery of annual sales and profit targets. Developed long-term business strategies and prioritized annual initiatives to support brand strategies and increase earnings. Oversaw branding and marketing strategy.
  • Drove online business strategies including product development promotional strategies and product presentations seized business opportunities by monitoring sales and market place performance.
  • Supported human resources in talent recruitment and staff development to maintain superior employee performance while ensuring that all goals and objectives were achieved.
  • Played an integral role in opening a $15M attraction coordinated with various personnel open the attraction 4 months early allowing for increased return on investment (ROI).
  • Provided clear guidance for annual investments to ensure smarts risks were taken and financial targets were met.
  • Collaborated with senior management to maintain highest operational standards and product development for the attraction.
  • Enhanced business growth by designing a strategic development plan for the attraction.
  • Ensured that daily inspections of various rides were completed prior to opening. Cluster Site Director, Legoland Discovery Center Atlanta & Sea Life Charlotte (2016-2018) Established financial goals and budget targets by driving efficient operational support. Direct strategic goal planning for designated operating departments and 150+ employees in both sites.
  • Implemented effective recruitment and training processes while hiring qualified staff members and evaluated performance metrics to ensure accurate and timely delivery of all key staff reporting.
  • Led cross-functional management teams to execute key initiatives and produce special events oversee operations.
  • Assessed customer feedback and provided ongoing insight on general market and competitor status. Maintain infrastructure including fire alarms security systems etc.
  • Increased brand recognition and awareness by cultivating new relationships with outside networks including personnel in sports entertainment music fashion and retail.
  • Actively identified opportunities to increase the volume of visitors and guest satisfaction communicate findings to corporate executives/stakeholders and provide best practices to the team.
  • Created an initiative to establish a committee to discuss staff challenges and how to cultivate a positive workplace improve company culture reducing turnover by 10%. Promoted to lead multiple attraction locations as a result of strong performance and success.
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Sales & Operations Manager Southeast Paris Region
Information Technology
Jan 2004 - Jan 2008
Paris, AR
products and business development opportunities.
  • Managed and coordinate the successful transportation of a Paris driving an increase in brand awareness and public relations with 20,000 guests per year.
  • Led the team to create a productive work environment provided constructive feedback to team members concerning possible issues areas of improvement and performance.
  • Leveraged business relationships with the local community improved team and site performance by obtaining feedback from community business partners.
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Non-cloudteam Skill
International Marketing
Texas Christian University
Cross-Functional Team Management
Project Management
Stakeholder Engagement