Spearheaded delivery of annual sales and profit targets. Developed long-term business strategies and prioritized annual initiatives to support brand strategies and increase earnings. Oversaw branding and marketing strategy.
- Drove online business strategies including product development promotional strategies and product presentations seized business opportunities by monitoring sales and market place performance.
- Supported human resources in talent recruitment and staff development to maintain superior employee performance while ensuring that all goals and objectives were achieved.
- Played an integral role in opening a $15M attraction coordinated with various personnel open the attraction 4 months early allowing for increased return on investment (ROI).
- Provided clear guidance for annual investments to ensure smarts risks were taken and financial targets were met.
- Collaborated with senior management to maintain highest operational standards and product development for the attraction.
- Enhanced business growth by designing a strategic development plan for the attraction.
- Ensured that daily inspections of various rides were completed prior to opening. Cluster Site Director, Legoland Discovery Center Atlanta & Sea Life Charlotte (2016-2018) Established financial goals and budget targets by driving efficient operational support. Direct strategic goal planning for designated operating departments and 150+ employees in both sites.
- Implemented effective recruitment and training processes while hiring qualified staff members and evaluated performance metrics to ensure accurate and timely delivery of all key staff reporting.
- Led cross-functional management teams to execute key initiatives and produce special events oversee operations.
- Assessed customer feedback and provided ongoing insight on general market and competitor status. Maintain infrastructure including fire alarms security systems etc.
- Increased brand recognition and awareness by cultivating new relationships with outside networks including personnel in sports entertainment music fashion and retail.
- Actively identified opportunities to increase the volume of visitors and guest satisfaction communicate findings to corporate executives/stakeholders and provide best practices to the team.
- Created an initiative to establish a committee to discuss staff challenges and how to cultivate a positive workplace improve company culture reducing turnover by 10%. Promoted to lead multiple attraction locations as a result of strong performance and success.
