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1030 Menlow Dr NE
Lansdowne, VA 20176
Product Management Consultant
14 years experience W2
Average rating
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  • Strategized, and executed on a new revenue stream exceeding $110 million (annually) in less than 5 years, by delivering an SEM (Search Engine Marketing)-based DIFM lead-generation platform for local SMBs (Small-Medium Businesses).
  • Grew annual revenue by 300% in less than 2 years by leading the strategy and tactical approach on the global rollout of a DIY self-serve mobile-search advertising platform serving US, European, and Asian markets.
  • Doubled annual revenue to $60 million in less than 3 years by enhancing the wholesale services platform to support DSL (broadband) access services, targeted to resellers and ISPs (Internet Service Providers).

Product Management Consultant
Mar 2018 - present
IT Modernization (Client: Social Security Administration)
  • Mentoring team leads on several product teams (6 product managers and 6 product owners) on core product concepts, data-based decisions, delivering value, and enhancing the customers' experience, as the government agency moves to adopt a product mindset, and Agile development philosophies
  • Strategizing with the product managers and owners on developing product vision and strategy by using a customer/product discovery framework (ie, discovering pain points & opportunities, creating roadmaps and backlogs, brainstorming solutions options, continual prioritization, and evaluating trade-offs)
  • Collaborating with the UX team towards improving the experience (online, over the phone, and in the field offices) with solutions used by internal users (employees) for administering nearly $1 trillion in annual benefits
Agile Methodology MS Visio
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Product Management Consultant
Information Technology
Jan 2018 - Mar 2018
(acquired by Shell) smart platform for managing/operating electric vehicle (EV) charging station network (Client: Electrify America, Reston, VA)
  • Strategized with the senior leadership on enhancing the web and mobile applications representing the Greenlots' charging-network platform, as well as the analytics platform
  • Acted as a Product Owner and wrote user stories and acceptance criteria, represented client's needs, prioritized the backlog, accepted completed stories, and managed client's expectations
  • Collaborated with geographically dispersed Agile teams, over multiple time-zones (domestic & International)
Agile Methodology Product Owner Product Management MS MAM
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Director, Product Management
Jan 2010 - Aug 2017
aka Yellow Pages, Los Angeles, CA (formerly AT&T Interactive, acquired by Dex Media, Inc) local search/media company
  • Built an industry-leading, DIFM lead-generation platform
  • local-search advertising platform for creating and managing online advertising campaigns on behalf of YP's SMB customers
  • following Agile philosophy. Five years after launch, internal Operations users (across multiple locations) were managing advertising campaigns for 13,000+ customers (~$110million in revenue).
  • Led, and mentored a team of 4 product managers (personally hired 3 of the 4), and 2 product operations analysts, with full responsibility for performance/salary reviews, as well as career growth at YP. Promoted 3 product managers in 2016. Ash Tiwari
  • 415.516.5734
  • tiwari.ash@gmail.com
  • Spearheaded several market tests/trials per month, including A/B (control vs test) testing, for emerging and new product concepts & features (improvements in performance, and/or operational efficiency) meant to be supported on the lead-generation platform.
  • Reduced fulfillment periods from 6 weeks to 1 week, & error rates by 90%, by maximizing automation in sales, fulfillment, onboarding, and support processes, as a result of leveraging Salesforce CRM, as well as proprietary applications.
  • Delivered enhancements to improve several key performance indicators (KPIs): portfolio-wide click-to-lead (C2L) improved from ~15% to ~30% wholesale cost-per-lead (CPL) went down from ~$30 to ~$13 meet-or-exceed figure went up from ~80%, to ~96%.
  • Created (and refined) best practices for internal Operations users w.r.t campaign creation/management to help achieve the desired operational efficiency metric, while improving profit margin, and churn figures.
  • Supported all go-to-market (GTM) efforts by providing content for training material, as well as conducting training.
  • Established a model to provide ongoing product-specific support to internal Operations users, and 1200+ Sales reps nationwide. Product Management team resolved 100+ tickets/month (addressed tasks, issues, and feature requests).
Agile Methodology CRM Project Management Salesforce Sales Product Management
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Senior Director, Product Management
Jul 2009 - Jan 2010
(subsidiary of Cirius Technologies, acquired by Yahoo Japan) location-based mobile advertising company
  • Strategized on, and established the framework to replicate in the US, company's success in Japan.
  • Led the product management efforts, as part of an Agile team, in launching the very first self-serve, location-based mobile advertising platform for advertisers and publishers.
  • Contributed heavily to market development, as well as, business development efforts.
Agile Methodology Project Management Business Development Product Management
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Senior Product Manager
Dec 2006 - Feb 2009
internet/media, mobile search advertising company
  • Created, and launched Yahoo's mobile search advertising offering in the United States, and multiple markets in Europe and Asia DIY platform that enabled advertising on mobile devices, globally.
  • Grew the global mobile search revenue from less than $10 million in 2006 to over $40 million in 2008.
  • Collaborated with Engineering, Finance, Sales, in-market (overseas) Product Managers, Operations, Customer Solutions, Localization/Internationalization, QA and Legal teams through development, release cycle, GTM, & ongoing operation framework in place was partly Agile.
Agile Methodology Quality Assurance
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Edit Skills
Non-cloudteam Skill
State University of New York
Marketing & International Business
University of Allahabad
Agile Methodology
Product Management
Project Management
MS Visio
Quality Assurance
Business Development
Product Owner