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Celso
guerracelso7@gmail.com
206-696-5934
Monroe, LA 71201
Senior Lead New Product Development Manager/Product Owner
17 years experience W2
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Summary

ü Data driven decisions ü Requirements Gathering ü User Experience (UX) ü Product Roadmap Creation ü Feature Specification ü Agile & SAFE Methodology ü Go-to-Market Planning ü Stakeholder Management ü Market Research & Analysis ü Product Lifecycle Management ü Project Management ü Business Analytics * EMPLOYMENT HISTORY & CONTRIBUTIONS

Experience
Senior Lead New Product Development Manager/Product Owner
Mar 2017 - Feb 2020
  • Promoted to this position to manage a large cross-functional team in the development and delivery of CenturyLink Consumer and Enterprise services aligned with business objectives, priorities, and portfolio roadmap, which include business requirements definition, feasibility, development, validation, implementation, and evaluation. Responsible for NPI program adherence.
  • Created program using SAFE
  • Created and delivered project plans to deliver project on time and within budget
  • Led cross-functional team to delivery new mobile (IOS and Android) and SaaS products
  • Collaborated with CenturyLink Cloud team to build a new small business CenturyLink cloud product
  • Created Business Anywhere strategy. This new strategy was approved by C leaders and became Business Everywhere (CenturyLink Engage) program on legacy and digital platforms. The program allows customers at any channel to purchase CenturyLink services and products from any device and service their business from anywhere revenue $1b. This product is now live.
  • Delivered solutions to allow the rural consumer to access the high-speed Internet via Fixed Wireless Access.
  • Delivered online solution for small business to order CenturyLink services online revenue $100m
  • Led efforts to add community Wi-Fi for small business. This will allow small business owners, employees, and customer to stay connected wherever they are and securely use any network insight.
  • Led team to the on-scope, on-time, and on-budget delivery of Product Management's PD initiatives: new product introductions, product features/platform enhancements, related process improvement efforts. Senior Lead New Product Development Manager
  • Promoted to this position to manage a large cross-functional team in the development and delivery of CenturyLink Consumer and Enterprise services aligned with business objectives, priorities, and portfolio roadmap, which include business requirements definition. Responsible and accountable for driving cohesive end-to-end solutions.
  • Led cross-functional team to delivery mobile and digital consumer products
  • Created Business Anywhere strategy. This strategy was approved by senior leaders and became Business Everywhere (CenturyLink Engage) program. The program allows customers at any channel to purchase CenturyLink services and product from any devices and service their business from anywhere revenue $1b. This product is now live.
  • Delivered solution to allow rural consumer to access high speed Internet via Fixed Wireless Access.
  • Delivered online solution for small business to order CenturyLink services online revenue $100m
  • Led efforts to add community Wi-Fi for small businesses, which allow small business owners, employees, and customers to stay connected wherever they are and securely use any network insight.
  • Led team to the on-scope, on-time and on-budget delivery of Product Management's PD initiatives: new product introductions, product features/platform enhancements, related process improvement efforts.
Process Improvement Product Management Product Owner Project Planning SaaS
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Technical New Product Owner (long term contract through Rylen)
Information Technology
Aug 2016 - Mar 2017
  • Recruited to deploy innovative mobile (IOS and Android) workforce assignment application. The mobile application focus on allowing the workforce to select open jobs from either IOs or Android mobile phone.
  • Prioritizes the iteration and software defect, and product features backlog grooming.
  • Work with Product Manager and business to maintain a coordinated product roadmap.
  • Own the product backlog and work with the scrum master to ensure effective delivery.
  • Acts as a bridge between architecture and development and acts as the path of information for conversations
  • Partner with Application Development to create a detailed mobile application to allow mobile works to:
  • Prioritize and schedule development work for releases.
  • Manage release status for development and communicating status to other departments in the company.
  • Work with development to decompose high-level features into user stories.
iOS Android Application Development Product Owner Scrum Scrum Master
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Senior New Product Manager (short term contracted through BCforward)/Product Owner
Oct 2015 - Jul 2016
Recruited to a 3-month consulting project at T-Mobile technology focused on managing the successful conversion of legacy support systems to new state-of-the-art web applications.
  • As a contractor, led the development effort to deploy cellular carrier mobile app (IOs and Android) that allowed its customer to manage their account. Development required moving customer applications from legacy stack to a digital platform
  • Collaborated closely with client business category owners to clarify mobile business requirements and adequately define the criteria for the new systems
  • Drove discussions around User Experience design to provide SaaS delivery to business customers.
  • Drove changes and established the new UX strategy for the product across multiple devices, e.g., PC/Mac, Tablets/Devices, and Smartphones.
  • Coordinated the efforts of User Experience Designers, Technical Architects, UAT Specialists, and Client Stakeholders in completing the project on time, within budget.
Product Owner SaaS Stakeholder Engagement Business Requirements Android UAT UX
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Senior New Product Owner
Information Technology
Jun 2014 - Sep 2015
  • Recruited to this cutting-edge digital SaaS advertising and analytic firm, focused on developing a RESTful API to help third-party data providers integrate audience segment data into a Hadoop data platform.
  • Owned the end-to-end management of global product
  • Created Agile (epic, story, use case) requirements, developed the product roadmap, defined software features, prioritized features by business value, demonstrated new features after each sprint, and determined all final release dates and content.
  • Leveraged Gardner/Forester research to clarify market needs and validate the business case for the product identified numerous recurring customer issues related to the lack of cross-device capability, breadth and depth of data integration, and limited data "push" capability of competing systems.
  • Interfaced with numerous internal teams, business partners, and software engineers to drive product development forward and devise creative solutions to obstacles and change requests-including an innovative way to streamline the attribution model determining how external data providers are paid.
  • Successfully released the product in May 2015, providing the client (Proctor and Gamble) with significantly improved the speed/accuracy/precision of their advertising and allowed near-real-time streaming of customer data across multiple platforms.
Data Integration Agile Methodology Product Owner SaaS Software Engineer
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Senior New Product Owner
Information Technology
Jul 2004 - May 2014
Accumulated a decade of superior results, performance reviews, and ROI during tenure with various Microsoft groups won three separate "IT Pro" Awards (2008, 2009, 2010) for quality of contributions.
  • Led the decommission of Seibel (CRM application) which included the development of a new data mart and new sales enablement application
  • Responsible for NPI program adherence.
  • Utilized Joint Application Development (JAD) processes to design/deliver a new CRM web application allowing Microsoft's partners to share $200M of sales opportunities. The project involved writing SAP API requirements, creating a wireframe model to define system requirements authoring all Agile product requirements (Epics, User Story) and establishing the full product roadmap and lifecycle.
  • Empowered and accountable for delivering global product roadmap within budget ($93M).
  • Created a new global Service Request (SR) and Incidents Predictability model able to predict with 95% confidence the type of SR/incident requests each subsequent release of the above CRM tool
  • Evangelized the benefits of the new system, designing a live prototype that captured real-time customer feedback and allowed global users to envision better the functionalities generated by the original application-a step that proved critical to creating buy-in and future adoption.
  • Rolled out new sales enablement applications to worldwide teams located in 193 countries, allowing for the creation of a genuinely standardized end-to-end sales process participated in product localization and globalization efforts needed to tailor the product to different geographical/cultural needs.
  • Gained great strengths in all core product management functions, including product roadmap and charter development, product lifecycle management, product stakeholder management, usability, and user acceptance testing, and customer experience measurement/analysis.
Agile Methodology Application Development CRM SAP Product Owner Product Management Life-cycle Management SAP BAPI Stakeholder Engagement
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Edit Skills
Non-cloudteam Skill
Education
& INDUSTRY INVOLVEMENT
University of Phoenix
Technology Management
University of Phoenix
Modern Languages
Northeastern University
Certifications
Certified Scrum Master (CSM) | Six Sigma Green Belt | Business Modeling Language Practitioner | Soft
Skills
Product Owner
2020
15
Product Management
2020
12
Agile Methodology
2015
11
Application Development
2017
10
Stakeholder Engagement
2016
10
CRM
2014
9
Life-cycle Management
2014
9
SAP
2014
9
SAP BAPI
2014
9
SaaS
2020
4
Process Improvement
2020
2
Project Planning
2020
2
Android
2017
1
Data Integration
2015
1
Software Engineer
2015
1
Business Requirements
2016
1
iOS
2017
1
Project Management
0
1
Requirements Gathering
0
1
Scrum
2017
1
Scrum Master
2017
1
UAT
2016
1
UX
2016
1