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CHRISTY
cehardin.agency@gmail.com
Columbus, OH 43085
Director, Client Partnerships
25 years experience W2
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Summary

  • 13-Years Loyalty/Credit/Retail Experience
  • Leadership Influence & Savvy
  • Innate Customer Intimacy & Client Prowess
  • Multi-Channel Strategy & Execution
  • Business Acumen & Analytical Aptitude
  • Budget Creation & Administration
  • Concise & Persuasive Communicator
  • Solid Cross-Functional Partnerships

Experience
Director, Client Partnerships
Information Technology
Feb 2016 - present

  • Full P&L responsibility for $3 Billion portfolio in consumer credit card receivables
  • Accountable for end client management of consumer data hygiene and ecosystem implementationin partnership with third party vendors Epsilon Data and Epsilon Tech
  • Manage test and learn strategies through asset delivery platform to support multi-channel contentat scale and always on marketing through Epsilon Digital and Conversant
  • Derive annual plan to influence P&L performance through optimal customer segmentation andlifecycle strategy through management of marketing capital investment decisions to maximize ROI
Project Management P&L Analysis
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Senior Manager
Information Technology
Jan 2006 - present
  • Manage $1billion sales budget for national apparel and home-furnishing retailers; deliver on revenue targets and profitability
  • Define strategy, and lead cross-functional teams, to execute comprehensive CRM plans and grow targeted markets, across all purchase channels
  • Develop loyalty programs to increase conversion, engagement and profitable customer retention through relevant and timely communications
  • Present critical initiatives to senior leadership based on qualitative and quantitative research, data analysis and customer migration trends
  • Deliver results by developing talent through performance management and transparent feedback
Project Management CRM Performance Management
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Account Manager
Information Technology
Jan 2003 - Jan 2006
  • Negotiated contract renewal of two top-tier retail clients, resulting in $60MM+ in annual credit sales
  • Provided best practice insight, with industry knowledge, to create marketing plans that identify and target best customers in proven acquisition programs while developing lift and retention plans through Lifecycle strategies
Project Management Sales
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Senior Marketing Coordinator
Information Technology
Jan 2002 - Jan 2003
  • Identified and implemented product solution that reduced expenses by $1.5MM during 10-yearclient contract
  • Persuaded senior leaders to test new ideas during all phases of the customer lifecycle, leading toincreasing top-line sales and incrementality
Sales
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Manager, Database Marketing
Information Technology
Jan 2000 - Jan 2002
  • Developed and executed comprehensive marketing campaigns (promotional materials, direct-mailand web content)
  • Utilized segmentation, psychographics, SQL, and SAS software to build and analyze campaigns
Project Management SQL
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Customer Care Specialist
Information Technology
Oct 1996 - Dec 2000
  • Customer Care Specialist

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Non-cloudteam Skill
Education
Bachelor's in Science and Business Administration
Fisher College of Business, The Ohio State University
Skills
Project Management
2021
18
CRM
2021
13
Performance Management
2021
13
P&L Analysis
2021
5
Sales
2006
4
SQL
2002
2