• Digital Product Manager, VP

AVP Direct Lending Sales Technology

• Defined a bold, strategic vision and product roadmap to deliver innovative capabilities which positioned home loans division for growth. Leveraged deep customer empathy to gain insights into business problems and then transformed intent into technical stories for development teams. Analyzed business value of features to measure KPIs and prioritized requests improving productivity and lead conversion
• Spearheaded a major redesign of the Salesforce platform to enable highly personalized experience for 500+ end users resulting in 40% increase in user adoption
• Advocated for innovative design & simplicity bringing five (5) origination systems into a single seamlessly integrated experience
• Improved email click-thru rates and lead conversion through implementation and optimization of testing strategy using Salesforce Marketing Cloud Journeys
• Devised lead routing strategy to optimize routing of leads from multiple sources and headed the team of admins to deliver on lead and case management intent

Salesforce Certified Administrator

Senior Operational Analyast

Sr. Home Equity Underwriter

Personal Banking Officer