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Melissa
mrose714@yahoo.com
813-380-4440
Avon, CT 06001
SR UX STRATEGIST & DESIGNER
25 years experience W2
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Summary

I am passionate about creating usable, accessible, and enjoyable digital experiences from the ground up. I have worked with incredibly talented people across different areas of expertise in product development.

I have reached a certain maturity level in my career that allows me to work in product strategy and development, mentor, guide, and lead others in the pursuit of best-in-class experiences.

I have designed application (SaaS) experiences for B2C and B2B markets (enterprise-level) for over 20 years. As a result, I've honed my ability to thrive in the chaos of speed-to-market with adaptability and humor. I understand that change is inevitable and necessary, and I recognize it as an opportunity to improve and do something greater. My experience, coupled with my business acuity and education, makes me an excellent fit for product design and user experience roles.

SPECIALTIES:

  • User & Customer Experience Research
  • Wireframing & Prototype Development
  • Visual Design
  • Leadership, Business & Marketing

Experience
SR UX STRATEGIST & DESIGNER / CONNECTICUT
Information Technology
Jul 2019 - present

Worked with lead designer/strategist and business partners to update a broker-facing application to help speed up the process of quoting insurance using Sketch.

  • Reviewed current research and supporting applications to better understand goals
  • Consulted with business partners to understand business needs.
  • Studied the competition to understand what is working and not working.
  • Created flow diagrams to reveal bottlenecking and areas of contention for external brokers.
  • Reduced non-essential features to streamline the quoting process
  • Utilized Sketch software to produce UI interfaces for multiple projects
Sketch UI UX Software Adobe XD Adobe Creative Suite
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SR UX/UI DESIGNER
Information Technology
Feb 2019 - Jul 2019

Worked to revamp and automate current internal applications.

  • Conducted design workshop, interviewed and developed primary and secondary personas based on MVP1 goals
  • Became a subject matter expert on products and competition
  • Generated primary journey maps for internal/external users
  • Designed lo-fi wireframes to begin user experience conversations using Sketch.
  • Worked within style guidelines to ensure consistency and timeliness
  • Used visual design techniques to align with corporate branding standards
Sketch UI UX Visual Design Wireframing Adobe XD Adobe Creative Suite
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SR LEAD UX DESIGNER / ARCHITECT
Information Technology
Jun 2018 - Jan 2019

Updated the current application, which is used to help teams repair and maintain parts for large commercial airlines. This data-rich application contains information about the repair process, which helped users determine repair velocity. Enhancements include better urgency queues, customizable information views, and enhanced search and filtering capabilities. Redesigning (POC) this application, with Sketch to align and improve turnaround times, provide reliable repair process data, and improve B2B communications and satisfaction.

Sketch UX Adobe XD Adobe Creative Suite
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SR LEAD UX DESIGNER / ARCHITECT
Information Technology
Aug 2017 - Jun 2018

Reimagining multinational underwriting and fraud review applications to better enable internal enterprise associates and external agents to complete their work in an efficient and timely manner. Applications are in the visioning and architectural flow stages. Working with internal teams, which include product owners, IT, and data science engineers to understand application needs: used Axure to create comps, and wireframes. Mentor and collaborate with junior and offshore designers on design.

Axure UX Wireframing Product Owner Data Science Adobe XD Adobe Creative Suite
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SR UX/UI DESIGNER & ARCHITECT
Information Technology
Dec 2016 - May 2017

Worked with a team to re-imagine UL's multi-million dollar SaaS application to reverse poor customer satisfaction, increase product loyalty, and create experience delight.

  • Developed personas, designed surveys, conducted interviews and led discussions to build a blueprint for an application redesign.
  • Created low and high fi wireframes and scenario-based workflows, outlining best practices in usability and CX strategy utilizing Sketch software.
  • Analyzed content for usability best practices by making recommendations and authored where appropriate.
  • Wrote use cases to develop baseline needs to fill a BA resource gap.
  • Worked in Agile and collaborated with product owners, developers, SMEs, and other UX associates to align business and user needs.
  • Designed visual patterns, iconography, and messaging to ensure a delightful customer experience.
  • Created a new subscription model with an add-on product pricing structure to help users comprehend, deliver transparency and increased trust.
Sketch UI UX Wireframing Software SaaS CX Agile Methodology Product Owner Adobe XD Adobe Creative Suite
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SR UX/UI DESIGN & ARCHITECT
Information Technology
May 2016 - Dec 2016

Led UX efforts on a new retail checkout process to improve and enhance the customer checkout experience. Conducted user research and testing. Developed use case and process flows to fully understand user needs, translated into low-fi wireframes and high-fi prototypes. Teamed up and collaborated with a variety of stakeholders using leading design and project management software (Sketch, InVision, Adobe CC, JIRA, and Confluence) to deliver assets within an Agile workflow.

InVision Sketch UI UX Wireframing Stakeholder Engagement Software JIRA Agile Methodology Adobe XD Adobe Creative Suite
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SR UX / VISUAL DESIGNER
Insurance
Dec 2015 - Mar 2016

Advised, consulted, collaborated, and designed broad-based user experiences for various insurance applications and site enhancements within a legacy enterprise environment. Industry research, customer interviews, and questionnaires were used to define customer needs and expectations. Ideation through team collaboration (white-board-ing and refining) led to next step wireframes, mock-ups, and prototypes to gain solution buy-in and an enhanced user experience.

UX Wireframing Adobe XD Adobe Creative Suite
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SR UX/UI DESIGNER
Information Technology
Jul 2015 - Dec 2015

Collaborated, developed, and created deliverables using current UX, UI, IA, and usability methodologies. Included user research, A/B testing, personas, interviewing, and competitor analysis. Strategies were delivered through wireframes, mock-ups, and prototypes utilizing HTML/CSS, prototyping software, and paper and pencil.

CSS HTML UI UX Wireframing Software Prototyping Interviewing Adobe XD
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SR UX / VISUAL DESIGNER
Banking/Financial
Mar 2015 - Jul 2015

Worked to re-brand the Navy Cash prepaid Visa card program. The project aimed to provide a better user experience for CSRs and military service members. The project was to redesign the member portal website and provide POS and EMV digital design support. Worked collaboratively with developers utilizing Bootstrap in Agile.

Bootstrap UX Agile Methodology Adobe XD
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SR UX / VISUAL DESIGNER
Banking/Financial
Sep 2014 - Mar 2015

Created solutions to enhance credit union interests using Photoshop, InDesign, and Illustrator. Designed and coded (HTML & CSS) email marketing campaigns within a content management system. Researched and tested prior to development to ensure user experience and business goals were in alignment.

Adobe Illustrator Adobe Photoshop InDesign UX Adobe XD CSS
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VISUAL & UX / UI DESIGNER
Information Technology
Sep 2013 - Sep 2014

Crafted marketing solutions (too small market retailers and resellers) to help sell business-level printers and software. Conducted strategic market research, brainstormed, and collaborated to develop creative user experience solutions through web, email, and social media. Coded and updated email campaigns using HTML and CSS within CMS application.

CSS HTML UI UX Software Social Media Email Campaign Adobe XD
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VISUAL DESIGNER
Information Technology
Jul 2011 - Sep 2013

Conceptualized, developed, and implemented visual marketing solutions within the moving and storage industry at the enterprise level. Designed and maintained various digital sites, and developed sales collateral and digital advertising, which included website and intranet. Adhered to current user experience design standards through research, collaboration, and implementation.

Sales Marketing Advertising
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SR GRAPHIC DESIGNER
Information Technology
Aug 2007 - Jul 2011

Crafted branded programs for new product introductions for B2B and B2C clients, including branding and logo development, print and digital support, and expert web design utilizing HTML, CSS, and using current design and coding software. Enjoyed leading entry-level designers to produce fresh and engaging solutions that align with business objectives.

CSS HTML
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SR GRAPHIC DESIGNER
Information Technology
Apr 2003 - Aug 2007

Directed, fostered, and initiated creative marketing activities to generate sales leads for financial products. Designed product advertising for national newspapers. Creative efforts contributed to company growth through increased product awareness resulting in a 6% overall increase in consumer response.

Sales Marketing Advertising Financial
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GRAPHIC DESIGNER
Information Technology
Nov 2000 - Apr 2003

Directed, fostered, and initiated creative marketing activities to generate sales leads for financial products. Designed product advertising for national newspapers. Creative efforts contributed to company growth through increased product awareness resulting in a 6% overall increase in consumer response.

Sales Marketing Financial Advertising
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GRAPHIC DESIGNER
Information Technology
Jun 1997 - Nov 2000

Designed, from conceptualization to print, three monthly newsletters, monthly trade publications, newspaper advertisements, collateral, product catalogs, direct mail campaigns, product labels and packaging, and conference support materials.

Application Packaging
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Edit Skills
Non-cloudteam Skill
Education
Master's in Marketing & Communications
New York Institute of Technology 2007
Bachelor's in Art History & Business
Whiteworth University 1996
Associate's in Graphic Design
Spokane Falls Community College 1994
Master's in User Experience Design
Maryland Institute College of the Arts (MICA)
Skills
Advertising
2013
8
Marketing
2013
8
Sales
2013
8
Adobe XD
2020
6
Financial
2007
6
UX
2020
6
CSS
2015
5
HTML
2015
5
Adobe Creative Suite
2020
3
Application Packaging
2000
3
Software
2020
3
UI
2020
3
Sketch
2020
2
Wireframing
2019
2
Agile Methodology
2017
1
Email Campaign
2014
1
Product Owner
2018
1
Social Media
2014
1
Mockup
2016
1
Adobe Illustrator
2015
1
Adobe Photoshop
2015
1
Axure
2018
1
Bootstrap
2015
1
CX
2017
1
Data Science
2018
1
InDesign
2015
1
Interviewing
2015
1
InVision
2016
1
JIRA
2016
1
Prototyping
2015
1
SaaS
2017
1
Stakeholder Engagement
2016
1
Visual Design
2019
1