Responsibilities: Manage, supervise, motivate, and direct sales goals objectives of sales staff. Develop and managed marketing budget, strategy and weekly events to operate wine store. Managed negotiate best pricing, quality and delivery for expanding wine club subscription. Engage local community business and leaders to organizing special events such as business networking groups, private and exclusive tasting events, wine education classes, fundraisings, and gift program. Prepared and use multi-media marketing tools through business website, weekly customer emails and other online marketing sites. Inventory control through quarterly forecasting of sales.
Results: Accelerated wine club program & sales by 30% year over year. Developed supplier requirements to distribute wine club selections to five central Florida stores. Increased 10% Gross profit margins and leveraged combined stores spend in central Florida. Achieved highest number of wine club membership in State of Florida for three years and ranked 10th in nation. Attain 98% satisfaction on corporate customer service audit.